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Helena Most

CEO & Founder

Helena Most

CEO & Founder


We challenge the
status quo with different 

Screenshot 2021-10-01 at 14.54_edited.png
Business Model 
Mehr über uns
We are Helena Most and
Ian Draxten. We are Holocene.

We are powerful, fast-thinking and agile entrepreneurs with the aim of making the business world more sustainable. We are visionaries and practitioners who are fully committed to their tasks - with technical understanding, many years of experience and passion for the cause.

Helena Most and Ian Draxten, Holocene UG (haftungsbeschränkt)
Holocene - Responsible Business Model Innovation, Our drive

Our drive

Passion and Purpose

Holocene stands for the "whole new" and describes the age of stability in which mankind developed, but brought our planet into imbalance. We can restore that stability if we act now.

Courage and curiosity

We humans don't like to take risks. This shields us against risks, but also against opportunities. Courage means daring to do new things, despite the unknown outcome but with the conviction of doing the right thing for the right cause to change the status quo. We encourage and minimize uncertainties through facts.

Vision and practical experience

As experienced intrapreneurs, we know how difficult it is to start innovation from the inside of an organisation. As the first and independent company for business model innovation that anchors sustainability in business models, we help companies to remain relevant and successful by exploring the new while exploiting the proven.

Helena Most, CEO and Founder
Practical experience and projects

Helena has been developing and implementing digital business models including the associated structures, processes and cultures worldwide for over 10 years. Helena introduced circular business models such as remanufacturing to international customers in the manufacturing industry as early as 2015. This included the conception and introduction of business models with a focus on the repair, reuse and recycling of materials. Recent projects covered the topics of co-creation, platform ecosystems and data-driven business models.


Helena holds a Bachelor of Science degree in business information technology. While working on her career, Helena successfully completed an MBA from Mannheim Business School. Helena is always educating herself in the area of transformation towards sustainable companies, with a focus on digital, social innovations and business model innovation.


"Companies that anchor sustainability and social issues in their business model will shape the future."
Helena Most und Ian Draxten, Holocene

Ian Draxten, CSO and Founder
Practical experience and projects

Ian has extensive knowledge and many years of experience in the areas of finance, accounting, controlling, international business administration, economics and ecology. As a financial analyst and controller, he has been analyzing and reviewing business models and investments across company boundaries for many years.


Ian holds a Bachelors in International Business, Finance & Accounting and a Masters in International Business Administration and Foreign Trade. His intercultural knowledge as well as strong interest in environmental, technological and social topics complete his diverse knowledge.

Our Principals
Sustainability through digitization
Sustainability is promoted through digital transformation. We see great opportunities in digitization and we are tackling the right spots to reinvent sustainably.
Individuality and ambidexterity
There is no panacea for business model innovation. That is why we work with our partners to develop tailor-made changes that simultaneously promote the success and values of the core company.
Ecology and economy in symbiosis
Together with our customers, we develop sustainable and profitable products in balance with the planet.
Collaboration for future solutions
We aim for the greatest possible impact in our work. To do this, we collaborate and co-create because the challenges of the future can only be mastered together.
Holocene - Sustainable Business Model Innovation, Our values and principles





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