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We challenge the
status quo with different 


Screenshot 2021-10-01 at 14.54_edited.png
Business Model 
Mehr über uns
We are Helena Most and
Ian Draxten. We are Holocene.

We are powerful, fast-thinking and agile entrepreneurs with the aim of making the business world more sustainable. We are visionaries and practitioners who are fully committed to their tasks - with technical understanding, many years of experience and passion for the cause.


"Companies that anchor sustainability and social issues in their business model will shape the future."
Helena Most und Ian Draxten, Holocene

Helena Most, CEO and Founder
Practical experience and projects

Helena has been developing service-oriented and digital products in the manufacturing industry for years. As pioneer at the time, Helena designed digital service processes and solutions, that promoted sustainability for the automation industry in 2013 and introduced them worldwide. Right from the start, she worked in a spirit of partnership and trust with decision-makers at the highest management levels. As early as 2015, Helena introduced business models such as remanufacturing, repair and reuse, which contribute to a circular economy. In the past few years, Helena was responsible for the concept development and prototyping of a customer co-creation platform as well as the analysis of the organizational culture required for this. Additional experience with business models such as pay per use or pay per output as well as business models based on servitization, meaning business models with a focus on services, broaden Helena's diverse skills.


Helena holds a Bachelor of Science degree in business information technology. While working on her career, Helena successfully completed an MBA from Mannheim Business School. In her master's thesis, Helena and her team focused on the analysis of trends and the conception of new business models for the automation industry. Helena is always educating herself in the area of transformation towards sustainable companies, with a focus on digital, social innovations and business model innovation.


"We give the external impetus to change and collaborate with your internal expertise."
Helena Most und Ian Draxten, Holocene

Ian Draxten, CSO and Founder
Practical experience and projects

Ian is a visionary who combines the principles of nature with the business world and examines business models for all eventualities. In transitioning companies, finance plays an important role. Transformation means rethinking business models, new partnerships and new models for financial analysis with integrated sustainability indicators. Ian has extensive knowledge and many years of experience in the areas of finance, accounting, controlling, international business administration, economics and corporate social responsibility. As a financial analyst and controller, he has been analyzing and reviewing business models and investments across company boundaries for many years.


Ian holds a Bachelors in International Business, Finance & Accounting and a Masters in International Business Administration and Foreign Trade. His intercultural knowledge as well as strong interest in environmental, technological and social topics complete his diverse knowledge.

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